In the dynamic world of health, innovation is key to addressing the challenges consumers face. The sedentary lifestyle, the excess hours sitting, the stress, the poor diet and the lack of rest, are phenomena that are redefining the paradigms of health and well-being. With the increase of these factors, new challenges also arise related to physical ailments that affect a significant number of people. From joint problems to muscle discomfort, these ailments can significantly impact the quality of life of those who suffer from them.
In this context, pharmaceutical companies and technology startups are joining forces to address these challenges in an integral way. One of the collaborations in this regard is between the pharmaceutical company Reig Jofre and Dycare, two leaders in their respective fields that have come together with the aim of offering innovative digital solutions for musculoskeletal care and physical well-being in general.
In this context, Reig Jofre, a leading pharmaceutical company, has taken the lead in facing the challenge of offering comprehensive solutions for the joint well-being of its clients. How are they achieving? Through a collaboration with DyCare and its wellness exercise platform.
The challenge that Reig Jofre seeks to solve is clear: to offer a complete and effective solution for those who suffer from joint problems. The combination of your food supplements and creams for joint ailments with a complementary exercise program specifically designed together with physiotherapists and guided by AI, aims not only to relieve symptoms, but also to address the underlying causes simultaneously, thus providing a more experience. complete and effective for users.
Strategic collaboration with DyCare
The idea of collaborating with DyCare arose during the Health Revolution Congress 2023, an initiative carried out by the Barcelona Health Hub and action, where various companies presented proposals to address the challenge posed by Reig Jofre.
Among all the options, DyCare was selected for its technologically innovative approach in the development of personalized exercise programs and its experience in the field of musculoskeletal health. DyCare, in addition to its telerehabilitation platform, has a version focused on well-being and prevention that perfectly fit the challenge. The choice was based on its technological capacity to integrate with Reig Jofre’s products, which provided differentiating elements with respect to similar solutions, their experience in the category and their innovative approach.
The integration of DyCare’s wellness exercise platform with nutritional supplements and creams for joint, lumbar and tendon health opens a new dimension and provides a comprehensive approach to these ailments. Reig Jofre offers a complete and effective solution for physical care. This unique combination is a revolutionary approach that provides clients with a plus in their well-being, which addresses both the symptoms and the underlying causes of joint ailments.
Reig Jofre’s proposal proposes not only an oral and topical solution, but also to accompany it with tools that promote recovery, well-being and help its users to stay active to prevent future discomfort.
Improved customer experience with artificial intelligence
This collaboration is expected to enhance the customer experience by offering a more complete and effective joint care solution. By providing access to a personalized exercise program, customers will be able to complement the use of their products with physical activities specifically designed to improve their joint and overall health, leading to faster and more lasting results.
This 100% adaptable platform is specifically designed by well-being physiotherapists and created from the knowledge acquired by DyCare with its other project, Rehub, a certified medical device.
The customer who buys one of the products of the extensive portfolio of products for articular health of Reig Jofre will have free access to the platform from where he can carry out exercises for joint wellness and receive a guide thanks to AI, for the correct execution.
Future promotion and expansion
The promotion of this pilot test will be carried out through various channels, including targeted marketing campaigns, communications at points of sale and presence on social networks.
The collaboration between Reig Jofre and Dycare promises to revolutionize joint care, offering a holistic and effective solution to improve the quality of life of customers. Through this strategic partnership, both companies demonstrate their commitment to innovation and their willingness to collaborate in the search for solutions that make a difference in people’s lives.
About Reig Jofre
Reig Jofre is a pharmaceutical company that was born with the firm conviction of universalizing health, taking from the most basic solutions to the most innovative people around the world. To provide pioneering and high-impact solutions, they have cutting-edge technological production, are in continuous collaboration with other innovative companies, researchers and startups and constantly invest in R&D&I. Since 1929 they have researched, developed, manufactured and marketed pharmaceutical products that are essential for people’s health, under three large areas: Pharmaceutical Technologies, Specialty Pharmace and Consumer Healthcare. Reig Jofre has 4 development and production centers in Europe, own equipment in Spain, France, Portugal, Belgium, Sweden, the United Kingdom and Poland, an extensive network of trading partners in more than 70 countries and has more than 1,300 employees. The company closed 2023 with a turnover of €316M (+17% vs. 2022) and an EBITDA of €35M (+15% vs. 2022), and is listed on the Spanish stock market’s continuous market. under the RJF ticker.